The Seminar
How to Produce a Winning
Fundraising Event
with a Live and Silent Auction
To have a successful fundraiser, it is important to focus on what makes guests feel good about giving. Methods to inspire generosity cannot be left to chance.
We have put together a seminar to teach proven marketing principles and apply them to fundraising events. We show how to get guests to feel good about giving, and how to take away excuses that cause guests to feel un-generous.
This seminar promises to be insightful, practical and entertaining. You will learn the following:
You will raise more money by:
- Changing the mood of your guests from indifference to generous
- Increasing your guest's desire to support your cause
- Getting guests to want what you're selling in the live and silent auctions
- Getting guests caught up in the thrill of bidding
Your event will run more smoothly with fewer problems when:
- Logistics are properly handled
- Volunteers are found, trained, and retained
- Guests are persuaded to attend in the most effective ways
- Items with broad appeal are acquired for the live and silent auctions
When people come to your event, you have a small window of time to inspire their generosity. You can't afford to blow it.
Seminar Presenters
Laurie Hofmann has over 23 years of nonprofit experience. She has been on 10 nonprofit boards, and has chaired 20 fundraising events. She is well know and respected among many nonprofits and brings to the table a wealth of practical knowledge.
Richard O'Keef, MBA – Hey, you know this guy. He's helped produce over 700 auctions as a consultant and auctioneer. He wrote the book on fundraising auctions.
This seminar is sure to help fundraising organizers everywhere raise more money to help more people.
Contact Richard with questions and to schedule a seminar.
The following handouts will be discussed at the seminar. Click on each one to display and print.
- Event Time Line (.pdf)
- Sample Budget (.xls)
- Venue Selection Checklist (.pdf)
- Sponsor Incentives (.pdf)
- Post-event Evaluation (.pdf)
- Table Host Strategy (.pdf)
- Ideas for Items (.pdf)
- IRS Rule (.pdf)
- Silent Auction Bidsheet (.xls)
- Silent Auction Checklist (.pdf)
- Fund-a-Project Worksheet (.xls)
- Live Auction Checklist (.pdf)